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The Critical Importance of Digital Signage Maintenance

The Critical Importance of Digital Signage Maintenance

Your digital signage initiative is in full swing. You developed a strategic plan encompassing all of the components of a digital signage implementation. You selected a cloud-based content management system (CMS) that enables you to deliver the right content at the right time to the right displays. You assessed the ability of your network infrastructure to support digital signage, and implemented a technology-neutral WAN that provides the bandwidth, availability and manageability you need to optimize your environment.

Wednesday, January 17, 2018/Author: IV DIckson, Director, Digital Signage /Number of views (42)/Comments (0)/
How to Ensure Robust Network Performance for Your Digital Signage

How to Ensure Robust Network Performance for Your Digital Signage

We’ve been talking about the digital signage ecosystem and the need for a comprehensive approach to digital signage strategy and implementation. Our last post focused on the content management system (CMS). Now we’re going to discuss the network infrastructure needed to support digital signage.

Thursday, December 28, 2017/Author: IV DIckson, Director, Digital Signage /Number of views (147)/Comments (0)/
Why the Content Management System is the Heart of Digital Signage

Why the Content Management System is the Heart of Digital Signage

In our last post, we discussed the complexities of a digital signage initiative and the challenges CMOs face when selecting an outsourcing partner. CMOs recognize they need to clearly define and execute a comprehensive digital signage strategy, but often lack technology expertise and in-house IT support. However, many digital signage providers offer only a partial solution, leaving it up to marketing teams to fill in all the gaps.

Wednesday, December 20, 2017/Author: IV DIckson, Director, Digital Signage /Number of views (167)/Comments (0)/
Why CMOs Need a Turnkey Approach to Digital Signage

Why CMOs Need a Turnkey Approach to Digital Signage

Digital signage has become a core component of the retail environment. Consumers want to be entertained and informed, and expect sophisticated one-on-one engagement in the retail environment. To be competitive, retailers need a digital signage strategy that delivers the right content to the right displays at the right time to create an immersive experience for customers. 

Thursday, December 14, 2017/Author: IV DIckson, Director, Digital Signage /Number of views (114)/Comments (0)/
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