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The Critical Importance of Digital Signage Maintenance

The Critical Importance of Digital Signage Maintenance

Your digital signage initiative is in full swing. You developed a strategic plan encompassing all of the components of a digital signage implementation. You selected a cloud-based content management system (CMS) that enables you to deliver the right content at the right time to the right displays. You assessed the ability of your network infrastructure to support digital signage, and implemented a technology-neutral WAN that provides the bandwidth, availability and manageability you need to optimize your environment.

Wednesday, January 17, 2018/Author: IV DIckson, Director, Digital Signage /Number of views (744)/Comments (0)/
Why the Content Management System is the Heart of Digital Signage

Why the Content Management System is the Heart of Digital Signage

In our last post, we discussed the complexities of a digital signage initiative and the challenges CMOs face when selecting an outsourcing partner. CMOs recognize they need to clearly define and execute a comprehensive digital signage strategy, but often lack technology expertise and in-house IT support. However, many digital signage providers offer only a partial solution, leaving it up to marketing teams to fill in all the gaps.

Wednesday, December 20, 2017/Author: IV DIckson, Director, Digital Signage /Number of views (548)/Comments (0)/
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