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Fresh, Relevant Content Key to Effective Digital Signage

Fresh, Relevant Content Key to Effective Digital Signage

In the 1960s, Marshall McLuhan famously proposed that “the medium is the message” — that the platforms we use to send and receive information are actually more important than the information itself. However, that philosophy doesn’t hold up in the world of digital signage. Projects that focus on the technical aspects while treating content development as an afterthought aren’t likely to produce the desired results.

Monday, September 10, 2018/Author: IV DIckson, Director, Digital Signage /Number of views (206)/Comments (0)/
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