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How to Ensure Robust Network Performance for Your Digital Signage

Author: IV DIckson, Director, Digital Signage /Thursday, December 28, 2017/Categories: Professional Services for your Network

We’ve been talking about the digital signage ecosystem and the need for a comprehensive approach to digital signage strategy and implementation. Our last post focused on the content management system (CMS). Now we’re going to discuss the network infrastructure needed to support digital signage.

If the CMS is the heart of a digital signage system, the network is its nervous system. It encompasses both the local-area networks (LANs) that host digital signage equipment at individual locations, and the wide-area network (WAN) connecting the digital signage systems to the CMS. The network must be properly architected to ensure secure, highly available connectivity.

Using the existing network infrastructure for digital signage minimizes the need to purchase additional network gear, run additional cabling, and manage and maintain a separate, dedicated network. However, the network must be able to support displays, media players and other bandwidth-hungry devices — a concept known as audio/visual over IP (AVoIP).

If the network isn’t properly designed, a single content stream could consume most of the available bandwidth and debilitate the performance of other mission critical applications and network services. Properly planning for these bandwidth needs can drive discussions of different network architectures that will allow for growth as the digital signage infrastructure increases.

Problem is, environments tend to evolve over time as business requirements change and applications and devices are added to the network. At the LAN level, there may be diverse devices and multiple configurations, making the network difficult to manage and troubleshoot. The wireless access network may not be up to the latest standards.

Furthermore, many organizations lack a robust WAN architecture with redundant Internet access connections. Some locations may rely upon consumer-grade Internet connections for WAN connectivity, with no assurance of adequate bandwidth or availability. Managing diverse equipment and service providers across geographically dispersed sites creates operational headaches. This is where SageNet can change the game.

When developing a digital signage strategy, it’s important to consider whether the existing network is up to the job, and what impact digital signage will have on other applications and services. The bandwidth requirements of digital signage must be carefully calculated, with considerations for growth over the full lifecycle of the digital signage initiative. The network must be easy to manage across multiple sites to minimize total cost of ownership (TCO).

SageNet’s expertise in LAN and WAN connectivity can simplify this process and help ensure success. Our fully managed WAN services are technology-neutral and carrier-independent, incorporating broadband, cellular and satellite connectivity as needed to meet each customer’s requirements. This approach enables us to offer nationwide coverage and high levels of performance and availability while reducing TCO.

The SageNet team also has a broad and deep understanding of wired and wireless networks, structured cabling, and the interdependencies of LAN and WAN architectures. We help ensure that all of your sites are capable of supporting digital signage, and provide 24x7 monitoring, troubleshooting and site-level support through our state-of-the-art Network Operations Centers.

These services are included in SageNet’s fully managed, turnkey approach to digital signage. Let SageNet ensure robust connectivity for your digital signage so you can focus on content development and delivery.

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