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Enhance the Customer Experience with Digital Experiences

Enhance the Customer Experience with Digital Experiences

Harry Selfridge would have loved digital signage. 

Monday, January 21, 2019/Author: IV DIckson, Director, Digital Signage /Number of views (65)/Comments (0)/
Why LED Video Walls Are Becoming Powerful Business Tools

Why LED Video Walls Are Becoming Powerful Business Tools

Digital signage engages customers in ways that static signs can’t. Video, audio and text content can be programmed and customized based on location, time of day, and a specific target audience. The customer experience is enhanced with information, entertainment, and interactive elements, and the cross-promotional and upsell opportunities are endless. 

Tuesday, November 20, 2018/Author: IV DIckson, Director, Digital Signage /Number of views (235)/Comments (0)/
Beyond the Touchscreen: How Interactive Digital Signage Drives Engagement

Beyond the Touchscreen: How Interactive Digital Signage Drives Engagement

By replacing static banners, posters, menus and other displays with digital signage, organizations have been able to keep customers engaged and entertained while sharing promotional offers. More recently, organizations have been deploying interactive digital signage solutions that take engagement and personalization to a whole new level.

Tuesday, November 06, 2018/Author: IV DIckson, Director, Digital Signage /Number of views (239)/Comments (0)/
How Transparent LED Film Turns Any Glass Surface into Digital Signage

How Transparent LED Film Turns Any Glass Surface into Digital Signage

LED display technology is advancing rapidly. It’s becoming more versatile and flexible, literally and figuratively, so it can be seamlessly integrated with surrounding environments. As a result, organizations can take advantage of innovative digital signage solutions and deliver content that enhances the customer experience and drives more sales.

Wednesday, October 03, 2018/Author: IV DIckson, Director, Digital Signage /Number of views (315)/Comments (0)/
Fresh, Relevant Content Key to Effective Digital Signage

Fresh, Relevant Content Key to Effective Digital Signage

In the 1960s, Marshall McLuhan famously proposed that “the medium is the message” — that the platforms we use to send and receive information are actually more important than the information itself. However, that philosophy doesn’t hold up in the world of digital signage. Projects that focus on the technical aspects while treating content development as an afterthought aren’t likely to produce the desired results.

Monday, September 10, 2018/Author: IV DIckson, Director, Digital Signage /Number of views (255)/Comments (0)/
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