Digital signage has proven to be a versatile and dynamic communication tool for increasing customer engagement. Now, more organizations are realizing that it is equally valuable as an employee-facing technology.
Signage boosts employee engagement in various ways, such as displaying real-time information and updates, sharing important announcements, promoting company culture, showcasing employee achievements, and delivering training and development materials. That’s why 86 percent of professionals say digital signage in the workplace improves employee motivation and productivity, according to a 2022 Yodeck survey.
That’s incredibly important at a time when research suggests the workforce is becoming increasingly disconnected. According to a January report by the Gallup research firm, employee engagement has dipped to its lowest level in almost a decade. Less than a third of employees surveyed reported they were engaged in their work, while 18 percent said they were “actively disengaged.”
Signage allows much more immersive and engaging connections when compared to traditional forms of internal communications such as emails, memos, meetings and intranets. According to a variety of surveys, two-thirds of employees say they don’t read emails from their employers. More than three-quarters say they never use the company intranet.
Here are some of the ways organizations can use digital signage to create a more engaged, motivated and productive workforce:
Real-time information. Whether displaying real-time performance metrics, live news feeds or important announcements, digital signage helps keep employees informed and up-to-date about company developments. Access to timely and relevant data helps employees make better decisions and take decisive actions.
Performance metrics. Signage can reinforce workforce performance goals by displaying key metrics related to project milestones, sales targets, production quotas and other specific targets. Ready access to such information can help employees stay more focused on achieving their goals.
Data-driven decisions. Organizations can use data visualization tools to present real-time data and analytics in easy-to-comprehend formats. Charts, graphs and dashboards make it easier for employees to analyze information and make data-driven decisions.
Training and development. Companies can use signage to deliver training modules, educational content, user manuals, infographics and other training materials. Easy access to relevant training and development content empowers employees to learn new skills and stay abreast of changing trends, which boosts productivity and contributes to both personal and company growth.
Personal recognition. When companies use signage to display personal milestones such as anniversaries and birthdays, it can help create stronger connections with employees. Companies can also use signage to recognize individual and team accomplishments, publicize career advancement opportunities, foster team-building exercises and inform about organizational changes.
Human resources. Signage is a great way to communicate important announcements such as payroll closing, open enrollment deadlines, organizational changes, policy updates and annual performance reviews. HR teams can also use signage to welcome visitors, onboard new employees and deliver company news.
Emergency management. Signage is an effective tool for delivering emergency alerts such as severe weather warnings, fire alarms and lockdown notifications. Digital displays are also ideal for showing evacuation routes, emergency exits and assembly areas.
Although digital signage is usually seen as a customer-facing tool for building brand awareness, promoting products and increasing sales, it is also an ideal tool for helping employees become more engaged and motivated. By contributing to a more informed and decisive workforce, digital signage can lead to improved productivity and better outcomes for the organization as a whole.
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